UK Online Gambling Operators Report Sustained Growth Following Remote Gaming Duty Adjustment

Clara Wagner · Aug 24, 2026

UK Online Gambling Operators Report Sustained Growth Following Remote Gaming Duty Adjustment

UK online gambling market trends showing operator performance after tax changes

Data from the second quarter indicates that major UK-licensed online gambling companies have maintained positive momentum even after the April increase in Remote Gaming Duty from 21% to 40%, and analysts note that betting and gaming sectors responded differently during this period. Operators such as Entain, evoke, and Super Group each recorded UK revenue growth across both Q2 and the first half of the year, while broader market reviews suggest the immediate effects of the tax rise have not yet disrupted overall activity levels.

Market Context and Operator Performance

Leading companies representing roughly two-thirds of UK market revenue submitted figures that showed online betting remaining largely stable during Q2, whereas online gaming expanded by approximately 12% compared with the prior year, and these results come from a review conducted by Regulus Partners that examined six prominent operators active in the licensed market. Entain, evoke, and Super Group each reported gains in their UK operations for the quarter and the half-year, which suggests that consumer participation in gaming products continued without significant interruption following the duty adjustment implemented in April.

Those reviewing the numbers point out that online gaming growth occurred alongside flat betting performance, creating a pattern where certain product categories absorbed the tax impact more readily than others, and this distinction matters because gaming revenue typically carries higher margins that can offset increased costs more effectively than sports betting lines. The six operators under scrutiny account for a substantial share of the market, so their combined results provide a reasonable snapshot of how the sector as a whole navigated the first full quarter under the new duty rate.

Analysis from Regulus Partners

Regulus Partners compiled data across the selected operators and concluded that the market has so far absorbed the doubled Remote Gaming Duty without visible contraction in activity, yet the firm also flagged the possibility that longer-term consequences could surface in subsequent quarters once operators fully adjust pricing structures and promotional strategies. Observers note that the 12% gaming uplift occurred while betting volumes held steady, which indicates that player demand for casino-style products remained resilient even as operators faced higher tax liabilities on remote gaming activity.

Chart illustrating Q2 growth in UK online gaming versus flat betting performance

Figures from the analysis reveal that the six major operators collectively maintained revenue trajectories consistent with pre-April trends in gaming, and this outcome surprised some market watchers who anticipated quicker pullbacks once the duty doubled. The review explicitly states that larger effects may emerge later, particularly if operators begin passing on costs through reduced bonuses or tighter odds in ways that influence player behaviour over time. Data shows betting staying broadly flat, which contrasts with the clearer expansion in gaming and highlights how different verticals within the same companies experienced the tax change unevenly.

Implications for Future Quarters

Analysts at Regulus Partners emphasised that the current results reflect only the initial period after the duty increase took effect, and they cautioned that subsequent reporting periods could reveal more pronounced shifts once full-year comparisons incorporate the higher tax rate across all months. Operators including Entain, evoke, and Super Group have so far delivered UK growth that aligns with earlier forecasts, suggesting that marketing spend and product innovation helped sustain volumes despite the added cost burden. Those tracking the sector observe that the 66% market coverage captured by the six operators gives weight to the finding that immediate disruption remains limited, while still leaving room for caution about future performance.

Evidence from the Q2 and H1 reports indicates that gaming products drove the positive movement, and this pattern holds even as betting activity showed no meaningful increase or decrease. The review warns that operators may face pressure to modify player incentives or game mechanics once the full financial impact becomes clearer in later quarters, and such adjustments could alter the growth rates seen so far. Market participants continue to monitor how the doubled duty influences retention and acquisition costs, particularly for remote gaming where the tax change applies directly.

Conclusion

The Q2 performance data demonstrates that UK-licensed operators have maintained growth trajectories in the period immediately following the Remote Gaming Duty adjustment, with gaming showing clear expansion and betting holding steady according to the Regulus Partners assessment of six major companies. Further quarters will determine whether these patterns persist or whether the tax increase produces more noticeable effects on operator strategies and player behaviour.